Books
are the storehouses of knowledge. They have everything that you need to learn.
Whatever be your field of study, there will definitely be books on it. If you
are studying management or marketing, then books are definitely your best
friends. In the marketing world, change is the one thing that is constant. So,
learning principles and theories alone are not enough. You should read marketingbooks writing by stalwarts in the field as it will give you a closer look
at their success stories. As you climb up the ladder in your career, management
skills become more and more important. Yes, there could be mentors helping you
take each step up the ladder, but management books will give you an
insight into the minds of some of the greatest managers in the world.
As
a student of marketing, here are some of the books that you should definitely
read:
1.
The 7 Habits of Highly Effective People by
Stephen Covey
Filled
with anecdotes and lots of realistic stories, this book will help you solve
personal as well as professional problems.
2.
The Alphabet of Economy by Philip Henry
Wicksteed
This
book will take you through the basics of mathematics, so you will be able to
understand the economics of the financial world.
3.
The Five Dysfunctions of a Team: A
Leadership Fable by Patrick Lencioni
Expertly
weaving an interesting story of leadership, the author talks about team and
what holds it together.
4.
Construction Financial Management by S L
Tang
If
you are in the field of real estate and construction, then get your hands on
this book. It will tell you all that you need to learn about balancing
financial statements to analyzing project proposals.
- Who Moved My Cheese by Spencer Johnson
This
management book takes on a lighter note and talks about the importance
of coping with changes.
As
a student of marketing management, you should also have a good knowledge of
marketing and its intricacies. The top 5 must-read marketing books you
should definitely have in your book shelf are:
- Principles of Marketing by Philip Kotler, Gary
Armstrong
- Good to Great: Why Some Companies Make the
Leap...and Others Don't by Jim Collins
- Authenticity: What Consumers Really Want by James
H. Gilmore, B. Joseph Pine II
- Marketing Management by Philip Kotler and Kevin
Lane Keller
- Marketing Insights from A to Z: 80 Concepts Every
Manager Needs to Know by Philip Kotler
